Reference no: EM133634046

These three letters of appeal will be arguments and are generally written to persuade the target. Things to consider in the tone of the letters are the recipient, what their position is on the issues of PLASTIC POLLUTION AND MICROPLASTIC CONCERNS IN ASIAN REGIONS, and how much persuading is needed. Various versions of the same letter might be appropriate for different targets. It depends on the chosen targets.

Aristotle postulated three argumentative appeals: logical, ethical, and emotional. Strong arguments have a balance of all of three, though logical (logos) is essential for a strong, valid argument. Appeals, however, can also be misused, creating arguments that are not credible.

Explanation:

Targets for a Letter of Appeal on Plastic Pollution and Microplastic Concerns in Asian Region Oceans:

Target 1:

Organization: The Association of Southeast Asian Nations (ASEAN)
Individual: Dato Lim Jock Hoi, Secretary-General of ASEAN
Address: 70A Jalan Sisingamangaraja, Jakarta, Indonesia 12110
Relevance: ASEAN is a regional organization of 10 countries in Southeast Asia. It is a key player in addressing transboundary issues such as plastic pollution. ASEAN countries are responsible for a significant share of the global plastic pollution problem. In fact, Indonesia, the Philippines, and Vietnam are ranked among the top five marine plastic polluters in the world.
Policy positions: ASEAN has adopted a number of resolutions and declarations on environmental protection, including the ASEAN Declaration on the Prevention and Reduction of Marine Debris (2012) and the ASEAN Regional Framework for Marine Debris Action (2018). However, more needs to be done to implement these policies and achieve the desired outcomes.
Personal connection: Dato Lim Jock Hoi has spoken publicly about the need to address plastic pollution in Southeast Asia. He has also stated that ASEAN is committed to working with its member states and other stakeholders to reduce marine debris.

Target 2:

Organization: The World Bank
Individual: Axel van Trotsenburg, World Bank Managing Director of Operations
Address: 1818 H Street NW, Washington, DC 20433, USA
Relevance: The World Bank is a major provider of financial and technical assistance to developing countries, including many countries in Asia. It can play a significant role in helping countries to improve their waste management systems and reduce plastic pollution. The World Bank has already supported a number of projects in Asia to address plastic pollution, such as the Clean Seas in Southeast Asia project.
Policy positions: The World Bank has a number of policies and programs in place to support countries in addressing marine plastic pollution. For example, the World Bank's Global Partnership on Marine Litter (GPML) is a multi-stakeholder initiative that aims to reduce marine litter by 2040. The GPML is working to reduce marine plastic pollution in Asia through a number of initiatives, such as supporting countries to improve their waste management systems and develop policies to reduce plastic production and consumption.
Personal connection: Axel van Trotsenburg has spoken publicly about the need to address plastic pollution. He has also stated that the World Bank is committed to working with its partner countries to reduce marine litter. Mr. van Trotsenburg has a personal connection to the issue of plastic pollution, as he is the former CEO of ING Groep, a financial services company that has committed to reducing its use of plastic.

Target 3:

Organization: The Ellen MacArthur Foundation
Individual: Dame Ellen MacArthur, Founder and Chair of the Ellen MacArthur Foundation
Address: The Old Dairy, 131 Clarence Road, Windsor, Berkshire, SL4 5AS, UK
Relevance: The Ellen MacArthur Foundation is a leading global advocate for the transition to a circular economy. The foundation has developed a number of resources and tools to help businesses and governments reduce plastic pollution. The foundation is also working to develop a new global plastics treaty that would address the entire plastics lifecycle, from production to consumption to disposal.
Policy positions: The Ellen MacArthur Foundation has developed a number of policy recommendations to address plastic pollution. For example, the foundation's New Plastics Economy Global Commitment is a global initiative that brings together businesses, governments, and other stakeholders to commit to reducing plastic pollution. The foundation is also working to promote the development of a new global plastics treaty.
Personal connection: Dame Ellen MacArthur is a leading global expert on plastic pollution and the circular economy. She has spoken publicly on the issue on numerous occasions and has published a number of articles and reports on the topic. Dame MacArthur has a personal connection to the issue of plastic pollution, as she is a sailor who has seen firsthand the impact of plastic pollution on the oceans.