Daimler benz and chrysler

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Reference no: EM1337798

Daimler-Benz and Chrysler merged in 1997. The merger wasn't the only option available to both companies. How might each company have been affected if they had:

1. stayed the way they were

2. formed a strategic alliance with each other or another car organisation

3. or any other options they could have chosen.

Thank you very much for this assistance!

Reference no: EM1337798

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