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Read the Case Study "Cutting Edge Quality: Cutco Knives for Life" available in the textbook, Chapter 12 (Ferrell et al., 2020).
List a series of positive attributes that both the product and the organization exhibit and that can be marketable.
Choose at least two traditional promotional strategies (exclude direct sales) and explain why these channels are the best options to move the product from a "push" to "pull strategy."
Choose at least three digital communication channels and explain how a marketing managing strategies to communicate the benefits and positive attributes of both the product and the company.
Discuss at least two legal and social issues in Internet marketing that apply the most to this type of product and organization. Explain the consequences for the organization when these issues emerge.
Close this paper with an analysis in which you apply the discussed concepts to appraise critically the importance of the managerial issues addressed in this paper. Use real-life examples to explain the importance of these concepts.
You are a Contracting Officer’s Representative, and the Contracting Officer has given you a draft of what may be a unilateral change order. The first “ballpark” estimate judges costs may increase by $5-10M. How will you advise the CO to minimize dela..
Brainstorm about new products or services that you have thought about and would like to see on the market. Keep in mind that it is very difficult to see a new product succeed in the marketplace. The data suggest that the probability of success is qui..
What would be a more effective cancellation policy for Hilton? How should a company such as Hilton decide on new policies?
You will compare how two companies, within the same industry (Walmart and Amazon) , approach a specific business issue in the workplace.
What partners/vendors does the organization rely on in partnership for their logistical activities?
How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
How might the group respond to this in terms of the four "P's" of marketing strategy?
Explain at least five distinct roles that managers must fill, listing some of the skills needed.
In describing a new problem you are having with your computer, your boss interrupts and states, " I had the same problem last week. It's something to do with the network. Which conceptual block could be inhibiting your boss's creative problem-solving..
Todd's Direct, a major TV sales chain headquartered in New Orleans, is about to open its first outlet in Mobile, Alabama, and Census tracts 103 and 105 are each projected to grow by 20% in the next year. How will this influence the new store's coor..
First, as there are cultural, societal, and economic differences between European and Saudi Arabian firms,
Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360— performance review process. On the other hand, Gla..
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