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Cut their frequent flyer programs in order to earn higher

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Reference no: EM1330508

Airlines decisions to eliminate their frequent-flyer program

During the 1990s, several airlines were on the brink of bankruptcy. These same airlines were giving away millions of dollars in free airline travel through their frequent-flyer programs. Do you think it would have been a good idea for these airlines to eliminate their frequent-flyer programs in order to earn higher profits?

 

Reference no: EM1330508

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