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Nguyen Trung Hung knew that, before the next meeting with the marketing director, he had to come up with a report about the results of the ?eld test and also provide possible solutions to the problem. He was up for a promotion and did not want this project to a?ect his chances. What should he do next? Why were the results the way they were? Should he abandon the program even though about US$50,000 had been invested in it? Alternatively, should he change certain features of the program before relaunching it so that it is more targeted, because the di?erent segments of customers seemed to react quite di?erently to the program? Was there a need for more market research to see what each group of customers would prefer in a referral incentive program?
Organizations are susceptible to an array of crises. There are different types of threats with no "one way" to manage them. This reality presents multiple business challenges to those in leadership positions.
From a business perspective, what are the dangers of "greenwashing"? If you were a marketing executive, would you have a policy against "greenwashing"? Why or why not?
Write a report on Airline Industry & Companies in India describing General Trends in Growth, Profitability and Forecast. What are the key Constraints of the Airline Industry? Describe Porter's Five Forces Model. Also include Aviation Industry Cluster..
Forrester and Cohen is a small accounting firm, managerd by Joseph Cohen since the retirement in December of his parnter Brad Forrester. Cohen and his 3 CPA's can together bill 640 hours per month.
A local franchise must buy a new piece of equipment in 5 years that will cost $97,000. The company is setting up a fund to finance the purchase. What will the quarterly deposit (end of each quarter) be if the fund earns 9% interest?
Write a report to be submitted in support of a plan for targeting and segmenting your market for the new liquor filled chocolates. Remember your audience may be a board of directors with limited knowledge of marketing so you will have to educate them..
The exclusionary rule prohibits the use of confessions obtained in violation of a person's constitutional rights and those that are otherwise coerced for all of the following reasons, EXCEPT: (They are inherently unreliable.) (To do otherwise would b..
Given the following list of processes, the standard deviation for each, and specifications for a job that may be processed on that machine determine which machine/machines is/are capable of performing the given jobs.
Draft a 3-5 page informal paper of a negotiation you were involved in. Detail the nature of the negotiation, the process and the outcome and provide at least three of the principles of negotiations ie Accomodation strategy, Competitive strategy , Int..
Randy needs to decide where to get a haircut. He has narrowed the choice down to two local hair salons - Large Hair Salon (LHS) and Small Hair Cutters (SHC). How many customers, on average will be in LHS, including both customers waiting in line and ..
1. What are the different types of inventories maintained by a typical business entity? 2. What is the significance of inventory regarding customer service levels?
Assume you are in charge of developing the strategy for a multinational company selling products in 50 different countries around the world. One of the issues you face is whether to employ a multi domestic strategy, transitional strategy, or global s..
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