Customers who desire greater transaction emphasis

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Motoman Robotics manufactures industrial robots. Their market research shows that their competitors provide products that span a range between two extreme types of customers, those prefer a purely transactional exchange, and those who prefer a purely collaborative exchange. Currently Motoman’s robotic products fall within the same industry bandwidth of working relationships as their competitors. What Value Proposition strategy could Alliant adopt to reach customers who desire a greater transaction emphasis? Discuss how they could achieve this strategy and provide a couple of specific examples. What strategy Motoman could adopt to reach customers who desire a more collaborative exchange? Discuss how they could achieve this strategy and provide a couple of specific examples.

Reference no: EM132305476

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