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In each channel, remember what programs would enable. customers to jump to other channels to facilitate retailing a company in a holistic manner (omnichannel vs multichannel). These can be original ideas or based on something seen. How can it be used to a tangible good and can be fictional strategy.
The 12 channels are:
Brick and mortar, E-commerce, Company social media, printed catalog, direct saying using sales person, informercials/Youtube-tv, comments & review sites such as Yelp, Customer Relations Management, Automatic vending machine, retailer partnership and 3rd party social medial.
Explain why it matters and discuss the circumstances that may affect decisions. What are/should be the long- and short-term goals and strategies?
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