Reference no: EM132392252

Apart from the supermarkets/grocery stores, which other channels make sense for the company? Justify your answer with supporting data/research.

Channel Opportunities

Beyond Meat products are located in 22,652 individual markets, supermarkets, retail stores, and chain restaurants in more than 31 different countries (Mattone 2019). Beyond Meat's main competiton is Impossible Foods. Tyson Foods, which recently sold its stake in Beyond Meat, is currently working on its own plant based meat products. If Tyson Foods is able to develos a product with similar taste and texture, its superior scale and distribution channels may give it an advantage.

Beyond Meat's have a large potential market, with their current product portfolio competing against processed meats. In 2016, this market was a $714 billion dollar industry globally, and is expected to grow at a rate of 8.2% annually through 2026 (Durant 2019). Beyond Meat recently secured a deal with Zandbergen World's Finest Meat. The company plans to build a new factory in the Netherlands where Zandbergen has considerable distribution. The factory will be Beyond Meat's first in Europe. This is a great strategy to compete against Tyson Food's powerful distribution channels.

Beyond Meat should look to companies like HelloFresh, the meal-kit leader with roughly 33% of the market share in the U.S. (Ladd 2018). The trend for customers to be health conscious is growing. Beyond Meat would fit well in this health centric and potentially ecofriendly channel.