Reference no: EM132481161
Essay
Upon reading the assigned articles, write an essay stressing on the following points by giving evidence from the articles:
Article 1: Consumer reaction to service rebranding by Véronique Collange
Article 2: THE IMPORTANCE OF BRANDING AND REBRANDING FOR STRATEGIC MARKETING by Raluca-Dania TODOR
Use the three parts essay style:
Introduction:
Define branding and re-branding.
Present the different reasons cited by literature that might lead to rebranding decision by businesses
Discussion:
Present different types of brand name changes in the service sector
Customers' reactions to service rebranding
Conclusion:
Conclude by emphasizing the importance of branding as a marketing strategy.
Referencing
Use Harvard referencing style
References should be strictly from the assigned articles.
Writing Guidelines:
- Essay should follow Harvard referencing/ citation style
- Page limit is less than 10 pages with referencing
- Use 12 Font for text and 14 for the headlines.
Attachment:- Branding rebranding Essay.zip
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