Customers perception of quality includes performance

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1. Which schools of management thought are illustrated in this case?

2. Customers’ perception of quality includes performance, reliability, durability, serviceability, and aesthetics. What else do car customers want? Add to the perception of quality and create a list of the most-desired quality characteristics in a car.

3. Rate Toyota and Ford using the list from the previous question. How do they compare?

Reference no: EM13995902

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