Customers in terms of relationships rather than transactions

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Reference no: EM131815827

True or false

The better a firm understands the difference between customers needs and wants, the more effectively it can target its message and convince customers to buy it's good or service.

Marketing be performed by both individuals and organizations, such as B2c,B2B, and C2C

CRM is the result of marketers realizing the need to think about their customers in terms of relationships rather than transactions.

A makertung strategy is a firm's market, marketing mix and method of obtaining a sustainable competitive advantage.

Operational excellence focuses on retaining customers and excellent customer service.

Reference no: EM131815827

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