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Discussion
Which of those competencies best match the needs and wants of the customers in the business's target segment(s)? Must be specific on which business unit inside Samsung.
What are the basic elements included in consumer expectation? Outline a complete modelof consumerservice expectation using all these elements.
using the soft-drink industry as an example, define and illustrate each of the four major types of promotion strategies.
Marketing Presentation - Discuss the importance of environmental scanning within the Marketing Environment. Definition of Environmental scanning
What is the basic purpose of an ad campaign and What are some of the means of guaranteeing continuity in a campaign
Choose a company with distinctive packaging? Describe the box or packaging. How does the box or packgaing promote their company/Organization?
you must choose between two sales recruits. one has scored very high in terms of the quality of his interview but not
What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.
Are they also strong in the practice of corporate social responsibility which enhances their competitive advantage? How?
What is the Sony AIBO Value Proposition? What is the appeal of the AIBO to buyers in Japan? In the US? Sony is facing competition from other robot manufacturers, including Honda. How should this affect Sony's marketing strategy
Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications?
What are the main four views on the motives of purchasing managers? Discuss the pros and cons of each one. Use examples to explain what the implications are for the marketing.
Reflect on your previous and current leadership and identify your leadership strengths and weaknesses.
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