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Customers for participating in the extracare program

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Reference no: EM133012945

1. Visit the CVS/pharmacy website (https://www.cvs.com). What other benefits does CVS provide to ExtraCare customers? Provide examples of both utilitarian and hedonic value.

2. Suppose a major competitor launches its own customer value card program. How might CVS respond? What recommendations would you give CVS to improve the ExtraCare program.

3. What are the advantages and disadvantages of not requiring personal information from customers for participating in the ExtraCare program?

4. What ethical issues would CVS need to consider before changing their ExtraCare policy to require an address and phone number?

 

 

Reference no: EM133012945

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