Reference no: EM131656084

There is no issue more fundamental to new product managers than understanding the factors that separate success from failure (Cooper, & Kleinschmidt, 1987). Therefore, as a member of the new product development team at a plumbing fixture manufacturing company which will be doing the concept testing research for a new showerhead with the following concept statement: The new showerhead converts into a dryer at the touch of a button; therefore, it can dry your hair at high speed and your body at a lower speed, providing a towel-free, hygienic, one-step showering experience. The three questions I will ask are as follows: Will management support this type of product during the product development and introduction processes? Senior Managers. What will be the product's value to the customer? Customers and what is the technical performance of the product? Engineers. Discuss these in not less than 200 word.