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Scenario and Policies: Since your planning has been implemented and the service improvement process is running within the store, you are happy with the implementation. However, you have decided to monitor the overall quality of the service delivery within the store. You have decided to conduct random audit/investigations or put yourself whenever you are free.
Recently, there was an online order for a corporate client (ABC BANK) who wanted customised corporate uniforms for 200 employees with their bank logo which they are expecting to be delivered as early as possible because of the new branch opening. As this is a customised order, delivery time will vary. Your organisational delivery time policy is up to 6 six weeks for customised tailoring orders. However, you have personally agreed with them that this delivery can be made within 4 weeks by contacting your local tailoring and fashion designer who is enlisted with the organisation. Since the customised order has been placed, you have decided to take control of this order by yourself. To ensure the smooth delivery of this order, you have decided to do the following:
1-Plan a 5-minute Customer Service Pitch/Presentation to your "online fulfillment team" to notify this order and advise them to follow up on the local supplier. Also tell your team on customer specifications, deadlines, and all other order details. You may also use this Pitch in your role-play.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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