Customer service features

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Use the same financial institution that you selected in Assignment 1. Use the Internet to research its customer service features, financial statements, and financial performance.

Write three to four (3-4) page paper in which you:

1. Examine the organizational structure of your selected organization, indicating how this financial structure helps the organization achieve its goals. Provide support for your rationale.

2. Analyze the customer service features offered (e.g., ATM, Website, etc.). Propose what the organization can do to improve or add to these features and the likely impact to the organization.

3. Determine the selected organization's financial position based on the data collected from their major financial statements (the income statement, the balance sheet, and the statement of cash flows). Use at least three (3) major financial ratios to support your argument.

4. Compare the financial performance of the organization that these statements infer to the industry average, drawing conclusions related to the organizational performance.

  1. Suggest improvements that can be made to better organizational performance or ways the organization can continue to capitalize on its success. Provide support for your rationale.
  2. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM131556709

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