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Customer service channel

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Reference no: EM131165388

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This week, we will discuss the technology and channels involved in delivering customer service. Complete the following assignment:

  • The Forbes article titled Abandon Email as a Customer Service Channel at Your Peril discusses the channels of customer service that consumers prefer to use.
    • What do you feel are the customer service channels people are most willing to use to resolve problems?
      • The least willing?
        • Explain why for both.
    • Provide two detailed examples of your own personal experiences with the most preferred channels.
    • Provide two detailed examples of your own personal experiences with the least preferred channels.

Your completed assignment should be at least 1 page.

Textbook References:

Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and Offline Strategies, (3rd ed.). Mason, OH: South-Western.

Reference no: EM131165388

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