Customer satisfaction survey were in steady decline

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A local bridal shop noticed that scores on their customer satisfaction survey were in steady decline. As a remedy, management implements an appointment reservation process that ensures that brides-to-be have the undivided attention of a bridal consultant at a specific time. Unfortunately, satisfaction scores continue to decline.

Which gap of SERVQUAL might be occurring and how would you fix it?

Reference no: EM131774050

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