Customer satisfaction is important focus for marketers

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Reference no: EM131465716

Customer satisfaction is an important focus for marketers because

marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.

a 50 percent increase in customer retention can increase a company's profits by 5 percent.

attracting new customers is easier than keeping old ones.

the financial value of a satisfied, loyal customer over time can be significant.

consumers are unable to assess it by themselves.

Reference no: EM131465716

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