Customer satisfaction is desires and expectations

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Customer satisfaction is the extent to which a firm fulfills a customer's needs, desires, and expectations (Perreault). The fact that marketing is a staple in any given person's daily life drives leading organizations to focus on what it takes to satisfy you, the consumer. If you really think about it, mostly anything you want is available when and where you need it. As consumer demands increase, competition continues to intensify which further causes organizations to offer new and better ways to satisfy the coveted consumer needs. This is the main reason why there are so many choices among products which in turn creates competition for consumer's money. Intense competition can inevitable drive down pricing. Just think about cellular service costs; the increase in competition within the marketplace has created price wars between US Cellular, Verizon, and AT&T in this ever so competitive industry. On the flip side marketing has a direct link to the overall economy, as organizations produce products/service to satisfy customer needs, more people are needed to produce the products to meet demand.

Think of a most recent simple product purchase, (either in-store or on a website), how do you think marketing impacted the product's placement?

Reference no: EM13175197

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