Customer satisfaction and customer retention

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Reference no: EM132205185

This week you will be tasked with locating, reviewing, and sharing a critique of a survey, or a few questions and/or items on a survey, that assess one of three important areas of marketing research: 1) Customer Acquisition, 2) Customer Satisfaction, and 3) Customer Retention. Note: the last two, Customer Satisfaction and Customer Retention, will probably be more feasible to study in the span of an eight week term). Finally, please conduct your reviews/critiques in the context of key concepts mentioned in chapter 3 of our text and in Beall's "Strategic Market Research."

Reference no: EM132205185

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