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Customer retention at korea telecom

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Reference no: EM133051359

CASE STUDY QUESTIONS: Customer Rretention Customer retention at Korea Telecom?

Korea Telecom: Korea Telecom places a high level of importance upon creating valuable relationships with customers, both business and consumer, in the telecommunications markets of South Korea and South East Asia. 

Assignment Questions:

  1. What CRM strategy and tactics Korea Telecom used to retain Customers?
  2. How much does Korea Telecom spend to gain a consumer for a broadband Internet service?
  3. How much does it take Korea Telecom to recover these costs?

Reference no: EM133051359

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