Customer relationship manager for a company

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Describe and name two companies you have done business with as a customer: One treats you as if you are a new customer every time you show up. The other one recognizes you. What makes this difference? What's the effect on you of these disparate approaches? If you are a customer relationship manager for a company, how would you change your organization so that your company recognizes customers as often or as soon as possible?

Reference no: EM133154362

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