Customer relationship management seminar to small business

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Reference no: EM132108067

Sales Force in Trouble: CRM Consultant to the Rescue Scenario: You have been presenting a Customer Relationship Management seminar to small business owners and managers in Brownsville, TX. For the past hour you have focused on sales principles and the use of Sales Force Automation (SFA). After your presentation, you are approached by several small business owners. They don’t understand how SFA can help and benefit their business. You ask what type of business they have. You have an owner who manages a small convenience store, a bakery, a used car sales lot, and a woman’s clothing store. They would like for you to present how SFA can benefit their business.

DIRECTIONS. You will complete and submit a 700 word submission on how SFA can benefit their organization. You will also provide three external sources that support your statements. Remember, look at the many applications of SFA and relate these applications to the businesses.

Reference no: EM132108067

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