Reference no: EM13780165
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
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Explain the issues addressing in the essay
: introduction: introduce the three cases and explain the issues addressing in the essay which are related to governmental intervention on religious rights (14th amendment), outline the paper, and a thesis
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Explain role of causal arguments in rifkins biotech century
: Write an essay of 4-6 pages explaining the role of causal arguments in Rifkin's "Biotech Century" and Bishop's "Enemies of Promise."
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Thousands of problems and learned a great deal
: You have solved thousands of problems and learned a great deal in your life. How open are you to discovering what you have learned is irrelevant or wrong?
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Advantages to the use of technology
: There are many advantages to the use of technology; however, it is not always the most appropriate mode of communication. Explain this truth and give specific examples of when using technology is inappropriate.
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Customer relationship management issues
: Describe a direct marketing campaign, including Customer Relationship Management.
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Theories of poverty discussion
: Theories explain phenomena and predict how the phenomena will behave under specific conditions. Usefulness of theories depends on how well the theory explains what is going on and predicts what will happen under certain conditions.
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Someone to respect and admire
: There are leaders in every field of study and business around the world. Select a business leader you admire. Use your textbook, the Argosy University online library resources, and the Internet to select a leader and then to research the leader's ..
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Measure the performance effectiveness
: Prepare a 1,050-to 1,400-word report in which you determine supplier alliance requirements and appropriate metrics for BJB to measure the performance effectiveness of their suppliers. What recommendations would you present to BJB's Strategic Plann..
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Putting the puzzle together
: What types of group roles are there? Name and describe at least six different roles. Also, note that similar roles are known by different names, for example, leader and facilitator. What you call a role is not as important as doing a good job of ..
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