Customer relationship management class

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Reference no: EM132206781

"More important, technology is creating a radical new business model that alters the whole dynamic of customer service. For the first time, companies can truly measure exactly what such service costs on an individual level and assess the return on each dollar. They can know exactly how much business someone generates, what he is likely to buy, and how much it costs to answer the phone. That allows them to deliver a level of service based on each person's potential to produce a profit and not a single phone call more."

Answer the following questions below.

What are your expectations for this Customer Relationship Management class?

Why is this Customer Relationship Management class relevant to the IT professional?

What role do you think the IT professional plays in a CRM design and implementation?

How does that differ from a business user?

What do you think at this point in the Customer Relationship Management class is the single most important aspect of a successful CRM installation?

Reference no: EM132206781

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