Customer relationship management and sales force automation

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Reference no: EM1327500

Experts in the field of customer relationship management and sales force automation will state significant benefits are achieved through the application of such processes. Such benefits as 1) repeat business, 2) enhanced target marketing, 3) increased brand and corporate identity, and 4) improved productivity, can be achieved through such implementation. Given your research, your knowledge, and your understanding of sales management, post your perspective and either defend their correctness or dispute their true application. Within your response, include and cite at least one relevant quote from your textbook.

Reference no: EM1327500

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