Customer relationship management and e-commerce

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Reference no: EM13779010

Strategies of Customer Relationship Management and E-Commerce
Purpose of the Assignment:
This assignment has a two-fold purpose:
1. To help students better understand Customer Relationship Management (CRM) and the ecommerce strategies via a company's website.
2. To find out how effectively Customer Relationship Management contribute to e-commerce.

Requirements of the Assignment:

1. The major customer-related activities on both websites and how they are supported by information technology.

2. The effective e-commerce and CRM strategies, applications and services on both websites.
Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion.
The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1" margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is
needed):

Your name and course information
Title of the report
Executive Summary of the report
Main findings with comparison, contrast, and discussion in details
Your comments
Conclusion
References
This assignment accounts 10% of your final grade.
Grading Criteria:
Grades will be based on:
The appropriate content of your report .
The quality, clarity, and concise of your report .

Reference no: EM13779010

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