Customer relationship management

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Reference no: EM132837066

CASE STUDY:

INSTRUCTIONS:

1. You have landed your dream job working for Steve Every at a Fortune 500 company. Unfortunately, Steve doesn't' know anything about customer relationship management. Your first assignment is to help educate Steve on the business reason why CRM is important to every business. Help Steve understand how your business can use CRM to improve sales.

2. Steve wants to measure customer satisfaction in all areas of the business. Highlight the metrics you are recommending the company implement, along with the importance of each metric.

Reference no: EM132837066

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