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Customer relationship instead of constantly seeking

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Why is it important to maintain a Customer Relationship instead of constantly seeking new customers?

First, you learn more from your existing customers because they know you and you know them. 

Second, it costs on average 5 times more to get a new customer than to keep the ones you have. 

Please see https://www.invespcro.com/blog/customer-acquisition-retention/ and comment

Reference no: EM131838333

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