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Customer relationship-information management

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Reference no: EM132662669

Your task is to identify an area or process for improvement within an organization in which Knowledge Management concepts/tactics will be implemented. Your initiative should include the utilization of technologies related to KM. This could be a major platform or can involve a few technologies Below are some important points to include in your project:

1) Identify and describe the initiative/process in the organization that you are focusing on (why are you pursing a KM project)?

Examples:

Customer relationship/information management:

Your organization has trouble keeping track of customer information (e.g. business customers) and want to streamline internal knowledge on existing external business customers.

Market Feedback:

Your company wants to use technology to better extract information from the marketplace (e.g customer and potential customer interests).

Reference no: EM132662669

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