Customer purchase behaviors to manage multichannel strategy

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Reference no: EM132287529

1. Investors will want to see how your business plan addresses:

a. A rebuttal to your feasibility plan as critical business challenges.

b. A summary of the technology that you expect to develop.

c. Your competitor’s operational plan.

d. Your unproven assumptions and wishful thinking projections.

e. The strategic growth plan showing how you will achieve your goals.

2. Which are examples of easily measurable criteria?

A. Solution is more efficient

B. Solution is intuative

C. Solution is 25% larger than current available product

D. Solution is easy to implement

E. Solution needs to float on water

F. Solution saves the consumer money

3. Which data are relevant to know customer purchase behaviors to manage a multichannel strategy?

Customer data and transaction data

Inventory data and promotions data

Order status and payment data

Customer data and order status

4. According to Devora Rogers, Inmar's Senior Director of Retail Insights, what is shopping about?

Shopping is about decision making

Shopping is about brand

Shopping is about price

Shopping is about peers’ opinions and recommendations

5. The true worth of a customer is measured not on one large or several small sales but on:

Lifetime value

Evidence of customer relationship management

Acknowledgement of past and current prospects

Sophisticated fulfillment systems

Reference no: EM132287529

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