Customer-product matrix for sales budget planning

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Reference no: EM133663752

Question

According to the customer-product matrix for sales budget planning, significant incentive compensation opportunities are most likely to be recommended for which quadrant?

a. "New Business Development" (new customers-new products). b. "Account Management" (current customers-current products). c. "Leverage Selling" (current customers-new products). d. "Convergence Selling" (new customers-current products). e. None of the above quadrants is likely to have the a more significant incentive compensation opportunity than the others.

Reference no: EM133663752

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