Customer portfolio management

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Reference no: EM132252341

Project Description

Customer Portfolio Management (CPM). Explain your understanding of CPM as it relates to the organization you have chosen" i chose Apple".

Analyze the organization’s customer base and determine the top 3 customer portfolio segments.

Conduct a SWOT analysis of at least 2 segments of the customer portfolio of the organization you have chosen.

Submit your work (at least 3 paragraphs) to the Capstone Project Part 3 Dropbox folder on D2L.

Reference no: EM132252341

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