Customer metrics and their impact on firm performance

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Reference no: EM132193092

"Customer Metrics and Their Impact on Firm Performance" (and, if the company has a prominent service component to its offerings, "Putting the Service-Profit Chain to Work").

Using either the company you currently work with or one that you can research online, give examples of how the following metrics are tracked/calculated

a. Customer satisfaction

b. Service quality

c. Customer loyalty (or net promoter or other similar metric)

d. Customer behavior (may be customer acquisition, customer retention, page visits, or other meaningful metric related to customer behavior)

e. Customer lifetime value

f. Firm Performance (profitability, value, or other meaningful metric).

Reference no: EM132193092

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