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Choose an existing product or service
1. Which customer market segments (groups) are being targeted?
2. How does the marketing of the product or service target customers based on their behavior?
3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
4. What competition is the product or service facing in these most valuable segments?
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What are the advantages and disadvantages of linking artists with brands, What is "The Big Idea"? One such creative aspect is the linkage of artists and brands
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