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Customer Loyalty Program
Discuss the experience of a customer loyalty program from two viewpoints- 1- the consumer 2- the brand/company. What aspects of a loyalty program entice a consumer to engage with the program? What benefits does a loyalty program bring to a company? Why is the brand's investment in a loyalty program worth the cost? How can a brand build a "moment" into a loyalty program? Is there a relationship between loyalty programs and customer satisfaction?
(All paraphrased if using sources)
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