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Customer lifetime value for susan

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Calculate the clv (customer lifetime value) of Susan's relationship with Toyota cars. For example, when she graduated from college, she bought a Corolla for 20,000. A few years later she wanted a suv and upgraded to a Rave for $30,000. After, when she got married, she bought a Sienna minivan to have more space for her children and other kids, etc. If Toyota keeps providing good value to this customer, the lifetime of her total purchases after acquiring a few other cars could be $300,000. considering that Toyota makes $12,000 profit on average, what is the customer lifetime value for Susan? (show your calculations)

Reference no: EM133260609

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