Customer lifetime value estimation and data mining

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Reference no: EM132236056

Chapter 5 focuses on Customer Portfolio Management (CPM).

Explain the basic disciplines of CPM which include market segmentation, sales forecasting, activity-based costing (ABC), customer lifetime value estimation and data mining.

Next, select one of the disciplines and explain how you would use the concept to improve customer relations at your company.

Submit your work to the Project 3 Dropbox folder on D2L.

Reference no: EM132236056

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