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In this assignment, you have the opportunity to take a closer look at a company of your choice to assess its marketing and brand strategies. Where the company has a number of products/services, you may want to focus on one of them.
Your task
In your individual assignment submission, select a company* (and where appropriate, one of their product/service offerings) and examine professional sources to describe the following:
-Part 1) Describe how the company drives customer interest and engagement through its marketing mix (4Ps) by discussing:
-Product
-Price
-Place
-Promotionhey please help me answer this question. the company I chose is coca-cola. please provide an explanation of the 4p's and how coca-cola uses them to drive customer interest and engagement. also please add any resources you use thanks.
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