Customer evaluations and changing marketing strategy

Reference no: EM13284557

"Customer Evaluations" Please respond to the following:

Yelp and Facebook are among the many growing social media sites allowing customers to give feedback about products, services, and experiences. This method allows for a passive approach to a problem or bad experience. For example, if someone had to wait 10 minutes in line for a latte, there may be no way for the barista to know this person waited this long or is disgruntled by the long wait. Design a process in which a small business can ensure customers are satisfied so that they do not quickly take a passive approach to merely complain to a large audience without first making someone at the business aware that a problem exists.

We see surveys on all kinds of store receipts allowing consumers to give feedback in exchange for being entered into a drawing for a prize. Evaluate the purpose and usefulness of these surveys. Consider all stakeholders in your answer.

"Changing Marketing Strategy" Please respond to the following:

Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.

In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. From the first two e-Activities, assess the situation today. Determine what price Netflix paid to get where they are today.

Reference no: EM13284557

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