Reference no: EM132652890
Task - Customer Engagement Business Process Management
Discuss each component of the life cycle with respect to a business you work in, have access to or for a simulated business, as nominated by your Assessor.
In your discussion, outline how the organisation monitors and optimises customer contact processes and conduct a qualitative and quantitative analysis against the organisational standards. Specify how the monitoring and analysis drives review and subsequent modification of processes. Include the role of benchmarking and outline the points in the lifecycle above that benchmarking takes place. For each of the points (Modelling, Automation, Monitoring, Optimisation) define the inputs or data sources and outputs for the specific business you are reviewing.
Likewise for each of the points (Modelling, Automation, Monitoring, Optimisation) specify the applicable statistical methods that can be applied to the input and output data. Provide specific examples from the practice business environment.
Apply the model to the practice business environment and identify one business process related to customer engagement that needs to be optimised. Take this business process through the life cycle to the point that the process is implemented. Clearly document the revised process, including the use of graphical presentation tools.
Present your discussion and process review as a formal report suitable for submission to the Senior Management Team of the business.
Attachment:- Customer Engagement Business Process Management.rar