Customer demands for tasty drinks and fast foods

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Fast food, sugary drinks...they’re under attack these days. But should the companies that make and sell them be blamed for societal problems with obesity and unhealthy habits? What about those who choose to consume them? Are lawsuits like the one filed against McDonald’s justified? If you were CEO of McDonald’s, Wendy’s, Coca Cola, or PepsiCo, what would worry you about such issues? What steps could you take to manage perceptions of your company while still meeting customer demands for tasty drinks and fast foods?

Reference no: EM132195231

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