Reference no: EM133480611

PART 1

Consider the typical customer decision-making journey, do some research on what it is made up of

Explain a recent purchase you made - or pretend you are making one soon. Explain the product and describe each of the steps you will take

1. What type of research will you do? What sites/platforms?

2. How will you evaluate alternatives?

3. What types of influences are there in your decision - family, friends, word of mouth, reviews, ratings, price - describe in detail

4. How will you make your final decision? does the purchase/delivery process/pickup in store etc. matter? Why or why not?

5. How will you decide if you do business with them again?

6. How you will consider being an advocate/loyalist.

7. Would you leave a review? Have you before why or why not?

This information can help guide you to take the process into consideration as you conduct marketing and create websites/apps/experiences to best serve your customer during the process.

PART 2

1. Explain some of the ways marketers should ensure their website or app are easy to use for customers

2. What are some examples of social media commerce? Remember, many social media platforms offer ability to buy a product without leaving the platform. Give an example of a specific platform and how you can d0 this

3. Provide an example of how a retailer could allow for great physical in-store and e-commerce/online store opportunities for customers

4. Give an example of a ecommerce experience you had recently, what was good or bad about this? How could it be improved to drive loyalty?

PART 3

Imagine you are opening a new retail store where you live of some sort.

You can explain the store in detail.

1. How would you go about building the email list?

2. What is important in your email segmentation? What information would you collect on the signup form for example? How would the emails differ to different customers?

3. How would email help your customers in the customer journey? For example, if you put a product in a shopping cart but don't purchase, some retailers will send a followup email to try to get you to come back. Or maybe you'll help by sending customer testimonials in your email to help with the evaluation of alternatives. Be specific

4. What are some ways you can drive word of mouth about your new retailer shop? Be specific

PART 4

1. List the best practices for email deliverability. Are there any best practices that stand out in today's advertising and why?

2. Explain ways that email influences consumer purchasing. Include an example of an email you've received and really liked

3. Discuss the ways on how email is utilized to enhance a company's relationship with its customers and also to regain lost customers.

4. Compare and contrast organic and amplified word-of-mouth campaigns.