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1. "Customer Decision Journey" (introduced by Mckinsey in 2011) can empower you to target customers through effective marketing strategies. Explain FOUR (4) advantages of Customer Decisions Journey for marketers with appropriate examples.
Discuss why infomercials work. Are some products better suited to infomercials?
Contrast predictive or plan-driven and adaptive or change-driven project life cycle approaches.
What is the ethical approach to take? To answer this question, you must first identify the ethical dilemma, identify and explain your theory, and then apply the theory to the situation, reach a conclusion.
Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand
How would the board's increased involvement in the selection of strategies affect a firm's strategic competitiveness?
Which of the following terms applies to this situation? Converted Bond, Fallen Angel, Called bond, floating bond, or protected covenant?
Why would you decide to have some research done before making the decision? Should the research be conducted? Do you think any of this information would be useful in the research?
Why is it important that problems raised by stakeholders are investigated?
What are the objectives of PESTEL analysis? What are challenges in conducting a PESTEL analysis?
Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon?
What should the rationale of a business plan include?
Future Innovation Example: Computers that offer smells - click on the perfume and the scent permeates from your computer. You no longer need to go to the store to see if you like it.
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