Customer complaints and returns of a dvd

Reference no: EM131020612

The Aurora Electronics Company has been receiving a lot of customer complaints and returns of a DVD player that it manufactures. When a DVD is pushed into the loading mechanism, it can stick inside and it is difficult to get the DVD out. Consumers will try to pull the DVD drawer out with their fingers or pry it out with an object such as a knife, pencil, or screwdriver, frequently damaging the DVD or hurting themselves. What are the different costs of poor quality and costs of quality assurance that might be associated with this quality problem?

Reference no: EM131020612

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