Customer characteristic of multichannel buying

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Reference no: EM132243090

1. The influence of consumer word-of-mouth (WOM) and its retransmission can have a direct correlation to a firm’s

New product development efforts

Technology adoption

Logistics setup

Return on investment (ROI)

2. Which of these factors of a campaign can be tested?

Target audience

Prices

Media

All of the above

3. Which of these aspects is not a customer characteristic of multichannel buying?

Cross-buying

Customer tenure

Purchase frequency

Channel lock in

4. Being able to identify people (e.g., through RFID tags or geo location) at specific events like political rallies and creating customer profiles has been classified as

a) Action threat

b) Association threat

c) Location threat

Reference no: EM132243090

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