Customer buying behavior, Discuss what type of decision

Customer buying behavior

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Reference no: EM1378360

Question: Discuss what type of decision procedure would most people follow in the initial buy of a new product or brand in each of these categories: toothpaste, flour, men's cologne, carpeting , toilet tissue, bread, light bulbs, a 35mm cameras, a sports car. Extended problem solving or limited problem solving?

Question: Which of the following types of products do you think are most likely to be purchased on the basis of brand loyalty and on the basis of inertia: laundry detergent, motor oil, lipsticks, shoe polish, soft drinks, lawn car products ( fertilizers) and spark plugs?

Reference no: EM1378360

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