Customer behaviour in marketing strategies

Reference no: EM133020142 , Length: word count:1000

Task 1: Understand the principles of the strategic marketing:
Analyse the relation between corporate strategy and marketing strategy
Analyse the development of marketing strategies

Task 2: Understand how to carry out strategic Environmental Analysis:
Evaluate different approaches to conducting an internal environmental analysis
Evaluate different approaches to conducting an external environmental analysis
The integration of internal and external environmental analyses.

Task 3: Understand the role of customer behaviour in marketing strategies

Analyse the role of marketing research process and its relationship to consumer behaviour
Explain the different types of consumers and their behaviour in B2B and B2C markets and factors underpinning customer loyalty.
Evaluate the role of relationship marketing in customer behaviour analysis.

Task 4: Understand how to develop implementable strategic marketing plan development.

Analyse the factors to be taken into account in the development of a marketing plan
Design monitoring systems that are capable of identifying performance deviations from the plan's original objectives
Anticipate the need for contingency plans.

Task 5: Understanding how to create a marketing strategy to meet business objectives

Evaluate the requirements of a marketing strategy
Explain the relationship between a marketing strategy and a corporate strategy
Explain how the marketing strategy should address competitive forces and their likely impact
Design a dissemination process to ensure internal stakeholders are informed and committed to the marketing strategy

Attachment:- Strategic Marketing Feedback.rar

Reference no: EM133020142

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