Customer base with younger clients by developing new product

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Reference no: EM133216558

You are the marketing manager for Cockatoo Insurance, who is trying to build up its customer base with younger clients by developing new products in health insurance, accident insurance, employment interruption insurance and computer equipment insurance.

You have been unhappy with your long-time advertising agency and have been privately interviewing representatives of six other agencies. After much deliberation, you and your colleagues have opted for Treehouse P/L, än energetic outfit that specialises in television advertising featuring computer-generated special effects.

Write to Magda Whitehead, CEO of Treehouse P/L (address is 42 Market Street, Sydney, NSW 2000) telling her of the good news of their being awarded a two-year contract to all of Cockatoo Insurance's advertising business. The contract with your current advertising firm has only another two months to run and you want to get together with representatives of Treehouse P/L as soon as possible to start planning campaigns for the 12-month period starting on the completion of that two months.

Reference no: EM133216558

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